Today’s workforce is increasingly mobile: working from home, working on the go, and moving around in a large corporate workplace. That’s especially true in an agile environment. At the same time, enterprises are recognizing the need to break down silos and increase collaboration in order to boost creative thinking and innovation. What’s the solution to this seeming paradox? Choosing effective online collaboration tools and pairing them with a well-designed workplace.
CRE tech and the digital ecosystem
In a recent report, JLL and Unwork describe the “digital ecosystem” that has emerged in recent years from quantum leaps in computing power, billions of smart devices, pervasive connectivity and seemingly limitless quantities of data. Without question, these technological advances and connectivity will continue to grow exponentially in the years to come, transforming the way businesses work.
That’s why, given the digital ecosystem, workplaces need to provide additional value for organizations that was never anticipated in years past. Pressure to reduce property costs will remain a given, but at the same time CRE organizations must optimize workplaces to enable innovation, attract talent, improve employee wellbeing and workplace experience.
It’s a tall order to say the least. Since technology has been the driver behind these new demands, it’s only natural that organizations are turning to CRE tech to help them re-imagine their workplaces.
Emerging CRE tech is not only changing the way organizations manage space optimization, but also why they are doing it and the wider impact it can have on the business.
Have you been conducting research to learn more about satisfaction levels among your workforce, like employee surveys, for example? If so, then you’re like many large corporations that are beginning to understand the benefits of happy, enabled employees:
- Higher levels of engagement, leading to increased productivity and innovation
- Improved employee retention levels
- Employees act as evangelists for attracting top talent
If the results of those satisfaction surveys are not as positive as you’d like, it’s time to learn about steps you can take for improving employee experience using workplace technology.
According to JLL’s Global Corporate Real Estate Survey, more than 75% of companies have high expectations for CRE to improve productivity in the workplace. That number increases to 85% for companies with more than 50,000 employees. As the global economy becomes more competitive, building a high performance workplace is becoming a higher priority.
In an effort to meet those expectations for effective workspace, CRE organizations are moving beyond reducing space and cost, and taking on initiatives to transform the workplace experience. Fueling that shift is mounting evidence that the quality of the workplace impacts a company’s ability to produce and innovate.
The questions many are asking are, what makes a high performance workplace? And how can it better support a productive and innovative workforce?
The following is a guest blog written by Kent Stuart, a Director of Grosvenor Management Consulting. With the core capabilities of CRE and organisational review, Grosvenor offers a distinct combination of best practice organisational design to the unique challenges of a CRE function.
Over the years there has been a lot of change in how organisations manage their Corporate Real Estate (CRE) and how they structure their teams. Despite many significant improvements, we still see a lot of focus on the technical aspects of property including the facilities, design, real estate and project management. And too often, we see little focus on the customers when approaching CRE team structure.
That’s a concern, especially given the increasing demands on CRE to implement workplace strategies that drive workforce productivity, enable collaboration, and improve employee experience. The new demands of the workplace require a CRM-focused model for CRE team structure that addresses relationship management.
Customer Relationship Management or CRM traditionally refers to an approach businesses use to manage a company’s interaction with their customers. CRM tries to analyze data about customers’ history with a company, to improve business relationships with customers, specifically focusing on customer retention, and ultimately to driving strategic growth.
In this article we describe some traditional CRE team structures, along with a new model that can better support client relationship management, which is essential for gaining a seat at the strategic table and implementing the modern workplace.
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